If we recall the admission process before implementation of CRM in higher education institutions what clicks in our mind is long queues, loads of paperwork and chaos at enquiry window. A prospective student looks for courses of his or her interests, spends time in downloading or printing the prospectus for each program, goes to the bank for depositing fees, spending hours standing in a queue and hassling with papers. Similarly, registrars were also having tough time with enrollments, paperwork and handling large number of queries and reports.  

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Entire sales cycle, be it presales or post sales, is the most important link in any business cycle. There are always ongoing and consistent reformations towards increasing sales in every organization as it decides the actual revenue that the company is going to reap at the end of the year.  

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Budget is always a concern for the organizations irrespective of the industry and size, organizations are putting continuous effort to cut cost and improve their bottom line. Learning & development is one of the areas which requires maximum resources. Providing learning opportunities and developing necessary skills to the employees is important to extract best out of their capabilities.  

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