Marketing Manager

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Website mElimu Edutech Pvt. Ltd.

Job Title: Marketing Manager

Location: Noida, India

Experience: 7 + years

Position Overview:

We’re looking for an experienced and versatile marketing manager who can create and manage 360 degree marketing plans for B2B edtech saas product company. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company’s changing needs.

Basic Requirements:

    • Bachelor’s/Master’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
    • At least 3+ years’ experience as a marketing manager.
    • Must have setup B2B channels for lead generation

Preferred skills:

    • Proven success in developing 360 degree marketing plans and campaigns
    • Excellent written and verbal communication skills
    • Strong project management, multitasking, and decision-making skills
    • Metrics-driven marketing mind with eye for creativity
    • Experience with marketing automation and CRM tools

Responsibilities:

    • Create lead generation strategy using digital channels
    • Take ownership of product website and define product positioning and messaging
    • Monitor organic growth of website, social media and other branding channels
    • Create lead generation plan specific to each country
    • Must have exposure in US market
    • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
    • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
    • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
    • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
    • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
    • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
    • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
    • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
    • Must have conducted webinars
    • Must have managed organic and paid campaigns on google, linkedin and other channels

Joining date: Preferably Immediately. Maximum 30 days notice period in current organisation.

Compensation: Competitive

Company Profile: mELimu Edutech Private Limited

We are mElimu, an EdTech enterprise focused on revolutionizing the mobile-first learning technology by strengthening anytime, anywhere, and on any device learning across industry verticals. mElimu stands for Mobile Education in Kiswahili. We are offering comprehensive eLearning solutions to an array of industries, such as educational institutions, higher education, corporates, manufacturing, retail, finance, healthcare, and more.

Website: https://www.melimu.com/

Website: https://www.maplelms.com/

To apply for this job email your details to pratibha@melimu.com